Album Launch campaign - afraid of grief

Mockup for afraid of grief album

afraid of grief is the fictional debut album of the, also fictional, artist blush. This project consisted of creating the launch campaign for this alternative, indie album, also described as "sad indie".

Front and back of the album art

The album cover was created with a mix of photo manipulation on Photoshop and illustrations made on Illustrator. The album die-line was also created on Illustrator.

beanie handkerchiefs womens t-shirt

The album logo can also be found on these simple merch items created to promote the album: a beanie, handkerchiefs and t-shirt.

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